Hall has legal grounds to fight this as this as this kind of advertising is causing confusion in the marketplace off of Skydive Kansas City’s brand. ![]() It’s my opinion this is false advertising and Mr. The description for ‘Skydiving Kansas City’ within the Groupon deal. Go skydiving at ‘Skydiving Kansas City.’ This Groupon is for a company name that doesn’t have a physical address and is very similar to Skydive Kansas City.īelow is the company description for a DZ named Skydiving Kansas City which is not a real dropzone, but is feigning as one and makes the consumer believe it’s referring to Skydive Kansas City as it’s the closest brand name to Skydive Kansas City. Adding further confusion is the presentation of a company website which a consumer would rightly assume is legitimate. While it could be argued that the customer didn’t read and follow all of the information, Groupon makes things very confusing for the customer as they provide a company description for Skydiving Kansas City as if it were an actual company, of which there is not. Based on the advertising, the customer thought they were purchasing a great deal for Skydive Kansas City. When it was revealed that they had all purchased Groupons, the customer was furious when Chris revealed that they didn’t accept Groupon vouchers. Last week, Chris received a call from a customer who stated he had a group of 13 and wished to make a booking. It could be argued (easily in my opinion) that Groupon is creating confusion with the customer as their ads state ‘Skydiving Kansas City’ which is awfully close to Chris’ branded business term: Skydive Kansas City. Groupon is competing against Skydive Kansas City within the Google search results page by using Google AdWords. Not only is Chris competing against two dropzones in his marketplace, he’s also competing against Groupon’s partnership with Rushcube which is employing some ethically questionable and possibly illegal marketing practices because of how they capture unassuming customers in their sales funnel. ![]() Skydive Kansas City’s owner, Chris Hall has a challenge on his hands. “When you use Groupon in your neighborhood, you’re not only saving money, you’re also supporting local business… I mean, what kind of person wouldn’t want to support local business?”Īs it turns out, it’s Groupon themselves. ![]() The video below is Groupon’s 2018 Super Bowl commercial which boldly decries: The hypocrisy of Groupon continues to reek especially in the faces of small business owners who Groupon claims to be helping. Let me share what’s happening in the Kansas City marketplace and something I’m seeing in other parts of the country too: Groupon and Rushcube working together. Despite the obvious ups and downs of owning a dropzone, a DZO’s resolve has never needed to be more calloused than it is today.
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